Martin and Malcom & America A Dream or A Nightmare Essay

Martin and Malcom & America A Dream or A Nightmare - Essay Example Martin and Malcolm both had similar philosophical thinking. They were both religious leaders who took a political position in campaigning for black civil liberties groups. It is uncommon for religious leaders to assume political role, and Individuals still find it strange that Malcolm and Martin engaged themselves in America’s politics. Secondly, Martin and Malcolm base their ideology on a supernatural being. They have common theoretical thinking as they both believe in the existence of a super natural being. Martin believes that God is an all complete God that finished work of creation alone, while Malcolm believes that his God is a reachable God who invites mankind to help in completing his creation work. Martin and Malcolm both advocated for civil rights using their religious principles that human beings were religious creatures, and thus should be awarded the freedom and the dignity they deserve. 1They both considered that God is the only being who rob human beings of thei r rights. They believe that he is the divine force that is behind all deeds on the planet. Martin and Malcolm had different political approaches in their civil right pressure groups and fight for the African American freedom. They both had their individual ways of fighting and supporting the civil rights pressure groups. They were communitarians who selflessly advocated for the rights of the African American and additional minority groups in America. Martin used his religious philosophies in fighting for freedom, while Malcolm was not anything close to that, and attained his philosophies through surrender. Martin achieved his philosophies through agape. 2Martin believed in a diplomatic society as he derived his teachings from Gandhi. He believed the only approach to attain equality in America was through peaceful negations and manifestations. He did not believe in the race factor and was strong

Critical Analysis Essay Essay Example for Free

Critical Analysis Essay Essay The media throughout the world has been in the frontline in educating members of the public on important social issues ranging from politics, drugs, terrorism, and popular music to sports. The best of all is the fight against AIDS. AIDS is one of the diseases which is threatening the existence of humanity and therefore more initiatives are being developed to fight it. In addition to videos, movies, plays and advertisements in sports’ and entertainment channels, songs have been composed by some artistes to try and spread the message to among other people, the youth who are of high risk of contracting the disease. These songs are played in the AM and FM radio stations throughout the world (Emad, 2006). This paper will discuss the representation of AIDS in songs which are played in our radio stations. It will also analyze its representations through advertisement on various entertainment and sporting channels such as MTV and VH1. It will finally analyze the importance the songs and advertisement channels have on the eradicating the disease. Songs about AIDS Social marketers have been trying to have more people get informed on the basic of HIV/AIDS. See more: how to write a critical analysis outline Some of the countries have encouraged the use of such channels as MTV to spread the fight against the disease and where they have been successful, the prevalence rates have been low. In the recent past, more musicians have been dieing of AIDS and that is why some of their colleagues are trying to come up with songs to not only make their partners aware but also educate the public on the crisis. In the U. S, an organization- The Estate Project- which was launched some years back as an Aids awareness initiative is now getting popularly with it programs. The main mission of this organization, just like other radio stations is to compile the musical works of artistes who have died of the disease and inform the public. It also aims to preserve the cultural legacy of the crisis (Emad, 2006). In the U. S for example, many artistes have composed songs to promote programs intended to fight the scourge. Examples of these songs are; ‘HIV blues’ by Kerry Stevens from the album ‘out in the country’ and ‘positive’ by Spears Jay from the album ‘family values’. These and other songs contain messages on how to keep safe from the disease or remain health if you are infected. These songs especially those by well known artistes in the U. S and Europe can be very attractive to the youth. Likewise, the Federal government has also developed policies which require that all organizations including the media houses and musicians help it fight the pandemic. Some songs have specifically been composed to pass messages on the use of condoms. The condoms are considered one of the strategies that help in preventing people from having unsafe sex. The songs when played in the radio stationed will help pass information to the young people who may not have access to the information elsewhere. ‘Sauti ya America’ is one of the radio stations broadcasting from the U. S to many of the African countries and it uses its superiority and quality of transmission to educate the Africans on the seriousness of the crisis and it also tries to provide suggestions on how the youth can stay health. Many of the young people in the world today and especially those in third world countries don’t have the accurate and correct information about AIDS. In rural areas where the information on the diseases is limited, more youth are engaging in unprotected sex. Research has suggested that the youth can easily receive information on the disease through advertisements Advertisements Entertainment channels such as MTV has noticed that there is information deficiency in the society. Through its music shows featuring the best artistes not only in America but also in Europe, the entertainment channels aim at passing important social issues to its fans. The programs are then broadcasted to countries in Africa and Europe. These programs are needed to develop the penchant for advocacy in the music industry with an objective of political and social motivation. The entertainment channels help the organizations fighting against AIDS to build some sort of cohesion between the facts about the disease and the myths that people believe concerning AIDS (Johnson, 2005). The whole process of representation in songs started in the late 1980s when AIDS in the U. S became a pandemic and the federal government decided to bring the issue of HIV/AIDS to a situation where people must decide and publicly accept the reality about the disease. The songs and the advertisements stations had a role to play and the role at that point in time did not have sufficient knowledge to combat the spread of the disease. VHI for example allocates more of its resources such as time and money to educative materials and talk shows. It uses its extensive radio frequencies to reach and educate most of its fans on the facts about AIDS. VH1 has through its programs such as the ‘legend’ and ‘celeb’ shows, promoted the â€Å"kick out† campaign. The campaign had been founded by the Rogers family to help U. S citizens change their lifestyles and accept the fact that people should abandon form sex still they are married. This program and others including its international channels in more than twenty countries are able to reach a wider population hence are in a position to convince and attract listeners. The amount of space and airtime which is being devoted to the fight against HIV/AIDS has increased in the recent past mainly because of the global concerns which are being addressed by our world leaders including the U. S president who has devoted most of the federal funds to fighting the scourge in third world countries. Today, more often than not, you can see that the radio stations are covering the issue with a certain perspective not just for the matter of reporting. More and more radio stations are analyzing the issue for a positive point of view compared to the past when they only reported statistics (Johnson, 2005). FM and AM stations are now looking at issues such as preventing child-mother transmission, treatment, testing, orphans and vulnerable members of the society etc. These are the real issues that affect the society; not just mentioning which of the artists is riding high in music, what did politicians say about the spread of AIDS in Texas, who pronounced what and such sort of things. Conclusion Entertainment channels such as MTV and VH1have the main players in the fight against the spread of HIV/AIDS. The main aim of using such entertainment and music stations is to reach a majority of the youth who are mostly attracted to the music and programs in these stations. Songs on its part has a role to play especially if they contain the messages which encourage people to protect themselves from the disease. The management of such institutions should therefore promote the culture of teaching members of the public on the dangers of contracting HIV/AIDS through their daily programs. References Emad, R. (2006): Role of journalists: Journalists Speak at 18th Annual National, Managed Health Care Congress, UK Johnson, A. (2005): Fighting AIDS through the Media. New York Press, New York

Richard Nixon and the Watergate Scandal Essay -- American History Poli

June 17th, 1972 would be a day America would never forget--it was the start of one of the largest scandals in our government. Richard Nixon was president of the United States and the people trusted him. However this trust would be betrayed, as he got involved in something now known as the Watergate Scandal. This was an interesting time in history because it was a large cover up by the Republican Party. Also, how different people reacted to this event was fascinating because some people were so blind to the truth, that they stuck behind Nixon even once tapes and other credible evidence against him was produced. In this paper I will describe the events of Watergate and the publics opinion and reactions to this lengthy Scandal that corrupted our Nations government. Richard Nixon was the thirty-seventh President of the United States of America, serving a term from 1969-1974, being elected not once but twice. He is the only President to have resigned from office during his term as President, by doing this however he escaped the likely process of being impeached. However Ford who was his successor, pardoned him and let him keep his dignity. The Watergate scandal started with the arrest of five burglars who had broken into the headquarters of the Democratic committee. After many lengthy investigations by the FBI and other government organizations it was found that this burglary was only one of the many illegal activities that had been going on under Nixon’s administration. Men that were involved in the burglary at the Watergate hotel and offices were found to be part or former members of Nixon’s staff. Then one of the men arrested turned out to be the Nixon committee’s security coordinator. Federal and state investigators next lear... ...nt and the people we choose to elect to office. Works Cited 1 â€Å"Republican Mystery.† New York Times (1857-Current file);Aug 26, 1972; ProQuest Historical Newspapers. The New York Times (1851-2004) pg. 24 2 â€Å"Cover-up.† William V. Shannon. New York Times(1857-Current file); Sep 24, 1972; ProQuest Historical Newspapers. The New York Times91851-2004) E13 3 â€Å"Politics And the F.B.I.† Tom Wicker. New York Times(1857-Current file); Sep 21, 1972; ProQuest Historical Newspapers. The New York Times(1851-2004) pg. 47 4 â€Å"The Lessons of Watergate: Thirty Years On.† Michael A Genovese. Presidential Studies Quarterly. Washington: Jun 2004. Vol. 34, Iss. 2; pg. 455-8. 5 â€Å"Exorcising Nixon’s Ghost.† David Greenberg. Los Angeles Times. Los Angeles, Calif.: Jul 9, 2007. Pg. A. 15 6 â€Å" Watergate.† John Giuffo. Columbia Journalism Review. New York: Nov/Dec 2001. Pg. 74-5

Tuesdays with Morrie Essay -- essays research papers

At first glance, the movie, Tuesdays With Morrie, appeared to be a movie about an ex-student learning a final lesson about life from his dying ex-professor. But, as the movie progressed, I felt it was actually a movie about two dying men. Morrie, the old professor, was in the final stages of ALS and physically dying. Mitch, the former student was a commitment-phobic living an unfulfilled life and spiritually dying. Spiritual death is reversible, so Mitch tried to gain some of the wisdom and learn some of the lessons that Morrie had already learned in his happily fulfilled life. On the other hand, physical death is irreversible and Morrie realized that his time was growing short. He had concerns, such as becoming increasingly dependent on others, that he wanted to discuss. Most importantly, he wanted to teach the world one final lesson on "The Meaning of Life" and he needed Mitch to be his messenger. For fourteen weeks, Morrie and Mitch discussed life and how it should be l ived. Topics included issues concerning love, commitment, forgiveness, family, and regrets. By the time Morrie died, they had helped each other transition to a new life. Their discussions changed Mitch’s life. Before the weekly lessons with Morrie, he appeared to be terrified of love and commitment. He was also afraid of displaying affection like kissing, touching, hugging or crying. He broke promises to Janine, didn’t save a lot of time for her, and was basically str... Tuesdays with Morrie Essay -- essays research papers At first glance, the movie, Tuesdays With Morrie, appeared to be a movie about an ex-student learning a final lesson about life from his dying ex-professor. But, as the movie progressed, I felt it was actually a movie about two dying men. Morrie, the old professor, was in the final stages of ALS and physically dying. Mitch, the former student was a commitment-phobic living an unfulfilled life and spiritually dying. Spiritual death is reversible, so Mitch tried to gain some of the wisdom and learn some of the lessons that Morrie had already learned in his happily fulfilled life. On the other hand, physical death is irreversible and Morrie realized that his time was growing short. He had concerns, such as becoming increasingly dependent on others, that he wanted to discuss. Most importantly, he wanted to teach the world one final lesson on "The Meaning of Life" and he needed Mitch to be his messenger. For fourteen weeks, Morrie and Mitch discussed life and how it should be l ived. Topics included issues concerning love, commitment, forgiveness, family, and regrets. By the time Morrie died, they had helped each other transition to a new life. Their discussions changed Mitch’s life. Before the weekly lessons with Morrie, he appeared to be terrified of love and commitment. He was also afraid of displaying affection like kissing, touching, hugging or crying. He broke promises to Janine, didn’t save a lot of time for her, and was basically str...

Theories On Criminals

Although there are several theorists that have tried to discover the reasoning as to why people become criminals. Each theorist has different theories explaining criminal behavior. There is the anomie theory or innovative adaptation. This explains that those with criminal behavior have a condition when behavioral expectations are unknown, undefined, or in conflict (Champion, 2008). This theory is accredited to Robert King Morton, however was originally proposed by the French sociologist Mile Druthers (1858-1917) (Champion, 2008).Morton implies that people either accept or reject goals of society, and they accept or reject means to accomplish those goals (Champion, 2008). Psychological theories address the individual's behavior through trying to explain the inner workings of the mind (Champion, 2008). One theory that tries to explain the how the mind of a criminal works is the social learning theory. Social learning theorists such as Albert Bandeau, Walter Michel, and Richard Walters suggest that criminals are formed by modeling criminal behavior after other criminals (Siegel & Welsh, 2012).Biological theories explain criminal behavior through abnormal physical structure, hereditary criminal behaviors, and biochemical disturbances (Champion, 2008). In 1957, David Matzo and Gresham Sykes set out to teach others about their theory of naturalization among Juvenile delinquents (David Matzo, 2009). Naturalization theory is actually a technique that allows an offender to rationalize their criminal act (David Matzo, 2009). Youths that fall under this theory will consider them responsible for the crime, deny there were any injuries or victims, and blame the victim(s) for the offender's actions.

Managing Multiple Authors Or Blogs With Tools That Dont Integrate - CoSchedule Blog

Managing Multiple Authors Or Blogs With Tools That Dont Integrate Blog Being an editor or managing a team blog means you have to come up with some kind of system to make it work.  It doesnt matter how many blogs and authors and social media accounts there are. The problem of getting it to all work together has to be solved. So, you solve it as best you can. How do you solve the problem of managing multiple blogs or authors? Most of the solutions weve been hearing about are a bit ad hoc, and use different flavors of the following: Project management systems (e.g. Basecamp) Spreadsheets Cloud notes (e.g. Evernote) Email Calendars (e.g. Google) Were no stranger to this kind of setup ourselves.  Our system of managing multiple blogs and authors has a level of complexity that can be frustrating. The main issue is that while each of those listed components, on their own, are great tools, they dont work together. Used together, they are a solution that creates its own problem. They were meant to be for project management or for note-taking or sending messages or for some other specific purpose, but they were never meant to help you completely manage your team blog. Individual components dont make a whole, unfortunately. Project management systems seem very close to a solution, and thats why so many of you have told us how you try to make them work. They dont, however, have a necessary integration with your WordPress blog and social media accounts, so any data will have to be manually entered before it can be managed. Thats yet another time-consuming step, and another system to manage. Cloud  note-taking  services seem like a good place to brainstorm and jot down ideas, but if they arent shared with the whole team, its easy to forget whats in there. If youre not a careful organizer, its easy to end up with giant notes that serve as idea dumping grounds that are difficult to sift through. Your notes arent specifically connected with a WordPress blog post. Yep. Yet another system to manage. Spreadsheets are also a common tool used to keep data organized, but that data, once organized, doesnt do anything unless you actively revisit and push it around. And yes, again, no direct connection to the actual content in WordPress, so you now have spreadsheets to manage on top of everything else. Email allows you to communicate and share versions of drafts and documents, but the threads can get extremely confusing, especially if you have a large team. Its easy to miss a message in an active thread with people replying to everyone simultaneously. And unfortunately, youll need to manually pull tasks or data out of these email messages. Calendars are often read-only, unless in project management apps. A read-only calendar is great for getting an understanding of whats happening, but making quick changes based on that understanding wont be available. Team members are more likely to make necessary adjustments if it isnt a hassle, and a read-only calendar wont fit that bill. Through sheer force of will, you make these tools work. You become fairly quick and adept at using them, and think that they work. You get used to them, and actually prefer them even if a better option were available.

Appalachia Region Essays - Appalachian Culture, Appalachia

Appalachia Region Essays - Appalachian Culture, Appalachia Appalachia Region Appalachia Region By: Wesley Mark Whitworth To look at, and understand the attitudes toward the people of this area it would be good to start with the type of people that migrated into this region. The people of this area did not totally arrive until the English had colonized the coast of the eastern seaboard forcing the now Appalachian people westward to the interior mountains. The main influx of people came in on the second wave of migrants. This people were of Scotch Irish, German, Welsh, French and Swiss decent. These people from the start were rugged mountain people that were very self sufficient and mainly lived from farming as there means of survival. In the beginning there was no Appalachian culture because every one was from different areas. It took well over a hundred years of interaction with each other and isolation from other parts of the country to develop there culture. The major reason this region developed separately is because of the isolation from the outside world for so long. The reason that isolation occurred is do to topography of the land. These people lived in the mountains were outsiders from the seaboard could not or would not go. The first real time the people of Appalachia came into large contact with the other groups of the country was world war 2. At this time many men were drafted and came into contact with other groups. This is probably when some of the early stereotypes began to evolve about hillbillies red neck and many other interesting names. People in developed areas of the states thought primitive substandard people was what lived in the Appalachian region, and this was because they did not understand there culture. The fact that they were different then them was reason enough to make fun. The truth being that they developed the way they did because it best suited the environment in which they lived. Also,. they did not have much if any culture diffusion with the rest of the country. They were only different not worse then the rest of the population. They were probably harder works and had stronger family ties then the people the thought bad of them. The main thing that brought these people out of the mountains in the 1960's was the construction of the highway systems throughout the region. This in able these people to come down from there homes in the mountains and work in the cities. They were then in contact with people other then there own culture. Over the next thirty years they were still stereotyped and it was not totally unfounded because they were different but not in a bad way. Today there are still red necks and hillbillies and I consider myself to somewhat fit that profile, but with the new age of communication culture diffusion has had a large effect on this culture as well as the one's it came into contact with. People do not look at country people the same as in the beginning, they look at them in better and even envious way. Throughout the twenty century the environment of this region has been exploited for profit by lumber and mining companies that do not live here. Many of these companies did not consider the people and thus they stayed or got poor while the companies became rich. Things have change for the better over the years but we still have lower levels of income the most of the country. To discuss Appalachia as a region you first need to look at all the physical aspects. Appalachia is considered a region primary because it is a area of highlands. The topography of this region consists of four physiographic provinces which are the Piedmont, Blue ridge, Ridge and Valley, and the Plateau provinces. This region runs from 32 to 42 degrees latitude which is approximately 700 miles. The piedmont is the province closest to the Atlantic ocean. This province also has the lowest elevation which also runs into the fall line of the coastal plains. This is the defining point of where the Appalachia region begins. The next province westward is the blue ridge province. This province is the smallest of the

Tulving and Pearlstone Essay Example

Tulving and Pearlstone Essay Example Tulving and Pearlstone Paper Tulving and Pearlstone Paper Essay Topic: The Pearl These results show a clear difference in the number of words recalled between participants using free and cued recall. The mean score has a difference of 19. 3. This is a large difference and shows a considerable insight to the input cues have on the recovery of information from the memory. It accepts the encoding-specificity principle by Tulving and Thompson (1973). It also accepts the experimental hypothesis; the participants given retrieval cues did recall more words from the list than participant using free recall. These results reflect those gained from the study by Tulving and Pearlstone (1966) (Calculations in appendix) Discussion The results show that a person will remember more words when an appropriate cue is available as shown in the graph thus accepting the experimental hypothesis. The participants using cued recall received a mean average of 36. 5 words recalled. The range from 22-43 whilst the participants using free recall received a mean average of 17. 2 words recalled, with the range from 13-21. This shows that anomalies have not affected the result. One way in which the experiment was limited and could have been affected by is the environment it was conducted in and the participants used. The participants were all Exeter College students and have chosen to further their education, their brain is still being trained so may be more susceptible to remembering information. Many students are often asked to take part in experiments so may have been using demand characteristics, which means they might have known the study is about retrieval failure and might already have known the study that was being partially replicated. Knowing this the participants would have known how to react. If this experiment were to be conducted using members of the public the results may have been different but the outcome would be the same. This is because results from the Tulving and Pearlstone study suggests this but also anyone given cues are likely to recall more information than if they are not given cues. A way to improve this study would be to conduct it in a controlled environment, free of any distractions so that the participants were concentrating solely on the experiment. This experiment was conducted using opportunity sampling, often in busy locations. This could have affected the results by diverting the participants concentration and other information would have prevented the participant from rehearsing the words. As future research one suggestion would be to concentrate on whether there was a pattern relating to the participants sex and the score they gained. To conclude, the results show that the recall of information is greatly improved when retrieval cues are available, a significant difference in the amount of words is visible. This agrees with the results gained from the investigation by Tulving and Pearlstone (1966). This study provides evidence that the free recall group knew more than they could recall, this can be stated as both groups experienced the same conditions during the learning phase and yet the cued recall group could recall far more words.

Costumes as an aspect of theatrical play Essay Example | Topics and Well Written Essays - 500 words

Costumes as an aspect of theatrical play - Essay Example "The costumes and sets of Shakespeare's time influenced the production of the plays. The costumes aided in the visual affects of the plays as did the lighting and the sound effects" (1). Fashion history of many countries is rich in different attire and costumes. So, a costumer must use all the features of a costume to show colours of a particular historical epoch. "We even distinguish between plays that are dressed in the clothing of people of another times or places. We consider these to be "costume plays" (1). A director of the play must show all the variety of costumes features concerning particular play and time the action takes place, especially if it can help to underline the plot and the color of the time. For example, if the action takes place in Elizabethan time, a director must take into account, that "Any part of the costume was likely to be decorated with braid, embroidery, pinking (pricking in patterns) slashing, or puffing, or it might be encrusted with pearls, jewels, or spangles or trimmed with lace or artificial flowers. Men's clothing, like that of women, was gorgeous with color and ornamentation" (1). These details and features help spectators to plunge into the plot and feel the taste of the epoch.

The Internet and Availability of Information Research Paper

The Internet and Availability of Information - Research Paper Example Information is one of the assets of an organization. Raw data until processed has no value in a business structure to be used in the best interests of the organization. With the advent of information technologies that raw data is gathered, stored, processed and disseminated to become an integral part of the organizations' processes. An information system links together data inputs, processes, and information outputs in a systematic, structured way. With the use of technology, information processes are used to further the operations and management of an organization (Ward 1995). With the help of internet and usage of technology, information can be accessed and made available with the click of the mouse. By using electronic means like the Internet, the email and other electronic means of communication, the right information becomes available at the right time. Electronic mail has become the standard and dependable source of communicating information. Other than emails, there are company websites, online bulletin boards, and message boards through which anybody can gather reliable, relevant and important information. Simple searching and researching on the internet about a company's systems can be availed at any time. Information sharing has become as easy as can be dreamt of (Kairab 2004, p. 10). Information systems work on the principles as the value of information is crucial in taking important decisions by the management. Information system is a set of interdependent parts that gather, use and provide information, and feedback to meet a business goal. These parts are input, processing, output, and feedback. We see day-to-day examples of information systems at work in ATMs, airline reservation systems, course reservation systems etc. Efficiency, effectiveness, and system performance standard makes an information system reliable; these are the three important ingredients that generate output, which is received in the format of documents and reports when raw data is captured to transform it into beneficial outputs. Important feedback from the output is recycled back to input or processing activities for getting further future output. In a computerized information system, inputs used are hardware, software, databases, internet, people, and methods are utilized to gather, use, save, and process data into information, as seen in the figure1 (Stair & Reynolds 2009).  

Importance of the Parliament Acts of 1911 and 1949 Assignment - 1

Importance of the Parliament Acts of 1911 and 1949 - Assignment Example The two acts are important legislations, in that they limited the powers and the privileges wielded by the House of Lords, and sought to give the common person more powers through the empowerment of the House of Commons. The legislations are however not without issues, as demonstrated in the Jackson v Attorney General [2005] case regarding the legality of the application of Parliament Acts of 1911 and 1949 to pass the Hunting Act, making it illegal to hunt wild animals using dogs, except in very limited circumstances. 6The case was heard by a Divisional court and later passed on the court of appeal. The court of appeal decision was that constitutional changes could not be passed under the parliament act of 1911. 2The legal issues raised in this case is that any legislation done under the parliament Act of 1911 was not primary, but a subordinate one. The legislative power wielded by the Act was not limited, and thus was open to statutory interpretation. Upon reaching the decision, the judges raised the issue that the Act did not authorize the House of Commons to change or remove any conditions on which the law-making power is based. 6 The judges observed that the 1911 Act was wide to authorize some amendments of the commons law making power, contrary to the 1949 Act, which was observed to be substantial and significant. 6The discussion by the judges was that it was highly unlikely that the House of Commons could contemplate to use the Act to enact a legislation that the House of Lords had not consented to or to abolish the House of Lords completely. 2 If however, the House of Commons had such intentions, then it would be seen as contrary to the intentions of the parliament, when it was enacting such legislations.

BIOLOGY ASPECTS OF HEALTH AND DISEASE Essay Example | Topics and Well Written Essays - 2250 words

BIOLOGY ASPECTS OF HEALTH AND DISEASE - Essay Example Some of the information requires to be translated into taste, sound, touch and smell. This is why this system is important since it performs these actions. The system also controls body nerves The three systems are responsible in the communication of the body parts. Without one part, one path of relaying body signals will be incomplete. That is, failure of one system will lead automatically to bodily disorders. Every organ being vital assists the other systems in ensuring that the body parts functions well. Autonomic nervous system The function of this system is to control the functioning of the internal organs like intestines, heart and stomach. Additionally, this system is responsible in controlling some of the body muscles. For example, most of the time we do not recognize when the heart beats increase or when the blood vessels contract and expand, this one is responsible for the autonomic nervous system to take care of. Therefore the system conveys information from all parts of t he body. This system is normally Co ordinated by the hypothalamus and the system is a significant homeostasis process. Endocrine system This system consists of glands which produce hormones to the blood streams. It produces chemicals which assist in controlling the body’s metabolic activities. ... The hypothalamus is an area between the brain stem and cerebrum that is responsible for controlling sleep patterns, body temperature, thirst, hunger, visual and auditory reflexes. Andersen and J. M. (2002, p.10-15) It is also responsible for communication between the cerebellum and other vital parts of the brain and also the selection of stimuli which are sent to the brain. The hypothalamus serves as a link between the endocrine system, autonomic and central nervous system. The role of the hypothalamus in controlling feeding behavior while linking all the three systems The hypothalamus plays a key role in the homeostasis of energy in triggering feeding behaviors. This is because the control of energy is important which makes eating the most fundamental aspect in maintaining body fats. The feeding behavior is a good example of how the hypothalamus links the endocrine system, central and autonomic nervous system. In the event when there is a deficiency in body fats, the endocrine syste m through a hormone called leptin comes in place sends stimuli to the hypothalamus. Charmandari, Tsigos, Chrousos (2005, p.265-270) In return the hypothalamus sends impulses to the autonomic nervous system and which are further relayed to the central nervous system and the final aspect is the feeling of hunger which motivates us to eat. Therefore the hypothalamus serves many purposes and is crucial in linking all the three systems. This interaction in return helps to control the mode of behavior in humans The functions and diseases of the brain Areas of function of the brain The brain is said to be the center of every signal sent by the body parts. Once a signal is sent to the brain, it acts by interpreting the signal and produces the action for the signal. The

International Business Essay Example | Topics and Well Written Essays - 2500 words - 2

International Business - Essay Example Pepsi-Co manufactures and sells a large variety of grain -based snacks, sweets, beverages, convenient food items. Pepsi-Co is trying to reduce the negative environmental impacts by taking optimal decisions in the scientific packaging, water, energy initiatives. From the fourth quadrants of 2007, Pepsi-Co announced a new organizational structure which is implemented in 2008. The three businesses have been added in the changed organization structure. 1. PAF- Pepsi-Co American Food including FLNA, LATIN AMERICAN SNACK BUSINSS called LAF, QFNA and also including their Gamesa business in Mexico. 2. Pepsi Co American Beverages (PAB) includes PBNA and also the others Latin American beverages. 3. Pepsi Co international which also includes the other PepsiCo business in Middle East and Africa, UK and Asia. In the first quarter of 2008, six segments were followed for 3 businesses. FLNA LAF QFNA PAB Middle East, Asia, Africa. UK & Europe. The scope of the study depends on the success and fulfilm ent of the objectives. The objective of the report is to analyse the strategic issues undertaken from 2008 including the organizational development issues and integration of the functional strategies of the business, the analysis of corporate culture and a sustainable competitive situation analysis. Methodology The methodology used here is qualitative research. The analysis is based on qualitative analysis and not quantitative analysis. The analysis is not based on the computations of mathematics; it is the judgmental analysis of the environment. The report does not include any mathematical calculation and it requires the delivery of the report in the same way. The qualitative research analysis is sourced from primary and secondary data analysis. The primary data comprises of first hand data which is collected directly from the field. For example, sample survey, population survey. But secondary research is the second hand research. Books, Magazines, Journals, Reports are the example s of the sources of secondary research. The research report in this case comprises of secondary research because primary data collection is time consuming and costly. Main Findings Strategic Management Pepsi Co. applied the diversification strategy as a part of the movement of organizational structural change. The strategic diagnosis can be done with the analysis of external and internal environment. In the changed scenario, the Market trend is as follows: Popularity of diet food items is on the rise where the calories used is low and market for non-carbonated beverages. Second dimension is on great –tasting, various flavours and styles. The consumer perception in this dimension has changed a lot. Consumer prefers the ready to drink and ready to eat products than other traditional food products and for this reason Pepsi also introduced some products under this product line. Consumer does not only limit themselves between the local brands but they want to have the flavour of g lobal branding. PESTEL stands for Political, Economic, Social, Technological, ecological and Legal Environment (Randall, 2001, p.78). Political Environment: After the shocking recession of 2008, the market protections increased by different governments. So the entry barrier was tough for the international market. The government tried to follow the protectionist policies even in the emerging markets. Economic Environment: During the period of recession

BIOLOGY ASPECTS OF HEALTH AND DISEASE Essay Example | Topics and Well Written Essays - 2250 words

BIOLOGY ASPECTS OF HEALTH AND DISEASE - Essay Example Some of the information requires to be translated into taste, sound, touch and smell. This is why this system is important since it performs these actions. The system also controls body nerves The three systems are responsible in the communication of the body parts. Without one part, one path of relaying body signals will be incomplete. That is, failure of one system will lead automatically to bodily disorders. Every organ being vital assists the other systems in ensuring that the body parts functions well. Autonomic nervous system The function of this system is to control the functioning of the internal organs like intestines, heart and stomach. Additionally, this system is responsible in controlling some of the body muscles. For example, most of the time we do not recognize when the heart beats increase or when the blood vessels contract and expand, this one is responsible for the autonomic nervous system to take care of. Therefore the system conveys information from all parts of t he body. This system is normally Co ordinated by the hypothalamus and the system is a significant homeostasis process. Endocrine system This system consists of glands which produce hormones to the blood streams. It produces chemicals which assist in controlling the body’s metabolic activities. ... The hypothalamus is an area between the brain stem and cerebrum that is responsible for controlling sleep patterns, body temperature, thirst, hunger, visual and auditory reflexes. Andersen and J. M. (2002, p.10-15) It is also responsible for communication between the cerebellum and other vital parts of the brain and also the selection of stimuli which are sent to the brain. The hypothalamus serves as a link between the endocrine system, autonomic and central nervous system. The role of the hypothalamus in controlling feeding behavior while linking all the three systems The hypothalamus plays a key role in the homeostasis of energy in triggering feeding behaviors. This is because the control of energy is important which makes eating the most fundamental aspect in maintaining body fats. The feeding behavior is a good example of how the hypothalamus links the endocrine system, central and autonomic nervous system. In the event when there is a deficiency in body fats, the endocrine syste m through a hormone called leptin comes in place sends stimuli to the hypothalamus. Charmandari, Tsigos, Chrousos (2005, p.265-270) In return the hypothalamus sends impulses to the autonomic nervous system and which are further relayed to the central nervous system and the final aspect is the feeling of hunger which motivates us to eat. Therefore the hypothalamus serves many purposes and is crucial in linking all the three systems. This interaction in return helps to control the mode of behavior in humans The functions and diseases of the brain Areas of function of the brain The brain is said to be the center of every signal sent by the body parts. Once a signal is sent to the brain, it acts by interpreting the signal and produces the action for the signal. The

How were World War I and World War II truly world wars Essay

How were World War I and World War II truly world wars - Essay Example These to countries had massive control in the affairs of different countries and they used their power to influence much of the political happenings in these countries. The major players of the wars put all their industrial, economic and person capabilities on the war. This impacted heavily on the economies of the countries involved in the wars (p.21). Most of these countries were major world powers and their economies affected the economic situations in other countries. When the economy slumped during the two wars, all countries in the world were affected in one way or another, even when they were not directly involved in the war. The two world wars also changed the face of social relations of different people from different countries (p.26). Each of the opposing sides had allies who fought against the allies of another opposing group, thus creating tension where there were not supposed to be tensions. Reference Dowswell, P., Brocklehurst, R. and Brook, H. 2007. The Two world Wars: An introduction to the first and second world wars. New York: Educational Publishers.

Library Management System Essay Example for Free

Library Management System Essay In today’s modern age where computer has become a way of life, it is evident that a majority of country’s institution still do not adapt high technology. Particularly in some schools, library transactions are still done on paper. We all know that modern school libraries are operating at great pace striving to serve as many students as possible with the best of their abilities. But as the years rolled by, the number of study has grown and the manual method of managing student and book records is no longer practical. A Library Management System is a system that makes use of information technology to perform managerial objects. The main goal of a library management information system is to store, organize, share and retrieve vital information needed to perform daily operational functions of the library. St. Matthew Academy of Cavite does not have one. Since library has a very large number of books and large number of members, it is impossible for librarians to handle day to day activities manually. Therefore, a library management system is used to facilitate the tasks in the library. With growing population and high demand of students, St. Matthew Academy of Cavite is in need of such system. And so this is the reason why the proponents came up with the idea of developing the system. By means of obtaining good performance of such system for the library, the level of production and effectiveness of the library will progress. Therefore, this proposal was conducted to develop a system that will minimize all paper works and manual records keeping, thus allowing the librarians and staff ease in keeping track of student records, reducing waiting time and increasing the number of students served – a system that is well-organized, efficient and user-friendly. Statement of the Problem. We had observed that the St. Matthew Academy of Cavite Library does not have a secured system to protect their records and files. The study aims to answer the problem, â€Å"How will the proposed system assure security for the files and records of the library? † Some library cards and other files are misplaced or lost due to improper storage. The study seeks answer to the problem, â€Å"How will the proposed system keep track and record all the files and information? † According to the librarian, paper works and manual process consume a lot of time which causes the transactions to be slow and inaccurate. †How will the proposed system produce accurate and fast transactions? † Importance of the Study St. Matthew Academy of Cavite is located in Niog 1, Bacoor Cavite that offers elementary and high school courses owned by Mr Efren L. de Guzman(School director). In the School library, the processes are done manually. A borrower should have a library card; this will serve as library pass/identification to avail the privileges to each student of the school. The student may enter the book section and search for a book. After choosing a book, he/she will take it to the librarian. The librarian will get the catalogue at the back of the book and fill the details on it. The student must surrender his/her library card. Today, the kind of process they are using is no longer convenient. With establishments like St. Matthew Academy of Cavite, Library Management System is necessary. We are already in the phase wherein a lot of technological advances are taking place which makes the proposal very suitable. Through the implementation of the said system, better results and improvements will take place and it will mainly contribute to the progress of the establishment. The users are the people for whom the system is being built for. Therefore, the Library management system will help satisfy the requirements of the user. Especially now that we are in the modern age where technology has become part of our lives, the system is very appropriate to fulfill the ever-changing needs of users. The researchers are the one responsible for meeting the user requirements. The study certainly adds knowledge and improves the researchers’ skill in developing a functional system that would satisfy their clients. The study unleashes their ability to investigate and come up with a system that makes them more effective and productive researchers. For the future researchers, the Library management system works for small library establishment only. Thus, if the future researchers will find the system appealing, they can come up with new ideas and enhance the system for a more useful and efficient system which can be used for larger libraries. Objectives of the Study In general, the study aims to provide a better system for the SMAC library that would help the librarians to make their work easier. The system is created to replace the manual lending, returning of books. Specifically it aims: 1. To plan for a system that will lessen all paper works and manual procedures to make transactions fast, accurate and accessible. 2. To analyze the function and performance of the library management system, understand the user’s need for the system. 3. To design a user-friendly system that is secured and protected that will help the users understand the functions and flow of the system. 4. To implement a system that will help librarians to keep all the records and transaction manageable. Time and Place of Study The proposed study was conducted at St. Matthew Academy of Cavite, located at Niog 1, Bacoor, Cavite, in the year 2012. Scope and Limitation In general, the focus of the study is to provide a better system for the SMAC library. The implementation of the Library management system will provide solutions for the existing problems within the library. The Library management system is intended to manage the transactions going throughout the library. It will enable the user to operate all the records that are entered to the system. The system maintains the record of the books in the library, borrowing and returning process of the books in the library. It includes the information of books such as title of the book, name of author, the date it was published. The end user of the system is the librarian or the one in charge of the library, which take care of the transactions inside the library. Developments and effectiveness are to be established in this proposal. However, every study has its own limitation. The limitations of the system are the following: Module of Books The user is capable of adding, editing, and searching of book information. The members can search for book title, author or subject by keywords through the OPAC(Public user interface). The OPAC only displays result of the searched book. The members are not capable of editing any records. The user is not capable of deleting records because this is an inventory. Module of Members The user is capable of adding new members, editing, searching and updating member’s information. The user is not capable of deleting members in the database. Module of Borrowed Books This module includes data of books which are issued or borrowed. The user is capable of adding records about issuance of books. Module of Returned Books This module includes data of books which are returned. The user is capable of adding of records. Module of Unreturned books This module includes the record of all unreturned books. Module of Penalty This module includes data of fine on members for late return of books, damage of books or lost books. It does not include printing of receipt. Module of Transaction This Module includes the transactions of borrowing and returning of books, and maintaining records of the book details, member info, date borrowed, due date, the date returned and penalty, if any. Definition of Terms Visual Basic – a programming language created with the main purpose of teaching programmers and developers how to design and develop GUI. Database- a collection of data (information) on a specific topic stored in an organized manner. Record- all of the information listed for one particular item (person, place or thing) in the database file. Search/Find –an operation to locate a specific record(s) that satisfies a statement or statements of criteria. OPAC (Public Interface of User) or simply Library Catalog is a database of materials held by a library or group of libraries. Users search a library catalogprincipally to locate books and other material physically located at a library. Circulation- or library lending comprises the activities around the lending of library books and other material to users of a lending library. A circulation or lending department is one of the key departments of a library. Filipiniana- repository of materials regarding the Philippines either published within or outside the country, authored by a Filipino or foreign writers as long as it is about the Philippines. This section includes books in the different fields of endeavor. Reference – various books that are sources of information about different subjects. They include dictionaries, encyclopedias, manual, and other informational books. Most books in the Reference Section may not be taken out so that they are always available to those who need them. REVIEW OF RELATED LITERATURE Information System It has been a computer era. The computer revolution is greatly affecting the way human’s life. The task of the storage and retrieval for vest amount of information has been taken over almost entirely by computer system. The computer has made it possible to automate much of the information interchange and processing that constitute the nervous system of the society. The computer system that provides the automation is commonly called information system. It will be responsible for computer technology for long term impact on society especially in science like in the field of health and medicine, chemistry, mineral exploration, millitary tactics, finance, education, media and communications, economics, sports, transportation, photography and other related areas. The information storage and retrieval is an active area of computer to help related work both for hardware device and software system as it was stated, information storage and retrieval involves more than hardware devices and storage media alone. To make the physical equipment readily, usable it is necessary to operation associated with it are to add information and others. While many people are excited about all these uses of computer, many others are concerned about the problems like work displacement, invasion, privacy, and the personalization in business operatation. The advantages of a new technologyb are often obvious but the problemas that may arise are much more difficult to access. (Davis, 2005) Use Case Diagram A use case is a methodology used on system analysis to identify, clarify, and organize system requirements. The use case is made up of a set of possible sequences of interactions between systems and users in a particular environment and related to a particular goal. It consists of a group of elements that can be used together in a way that will have an effect larger than the sum of the separate elements combined should contain all system aactivities that have significance to the users. A use case can be thought of as a collection of possible scenarios related to a particular goal, indeed the use case and goal are sometimes considered to be synonymous. (Antoinette Michaella, 1999) Class Diagram A class diagram is an illustration of the relationships and source code dependencies among classes in the unified modeling language (UML). In this context, a class defines the methods and variables in an object which is a specific entity in a program or the unit of code representing that entity. Class diagrams are useful in all forms of object oriented programming (OOP). The concept is several years old but has been refined as OOP modeling pardigms have evolved. The classes are arranged in groups that share comon characteristics. A class diagram resembles a flowchart in which classes are portrayed in boxes. Each box having three rectangles inside. The top rectangle contains the name of the class; the middle rectangle contains the attributes of the class; the lower rectangle contains the methods, also called operations, of the class lines, which may have arrows at one or both ends, connect the boxes. These lines define the relationship, also called association, between the classes. (Francis Michael, 2001) Related Studies on the Proposed Study Saint Vincent High School Library System The objective of Saint Vincent High School Library System is to impelement a system to facilitate the borrowing of books in the school. The Library contributes to the quality of services offered in the academic community, making it an excellent place for study and research. The Library is responsive units that have adapted and changed substantially over the years. (Pomperada, 2011) El Segundo Unified School District Library System The School Libraries of the El Segundo Unified School District are deeply involved with the El Segundo Public Library. The Public Library shares the Automated Circulation and on-line Public Access Catalog System with the School Libraries. The School Libraries serve as branches of the El Segundo Public Library. This collaboration means the El Segundo Public Library Card is used at the School Libraries. Anyone visiting the Public Library and using the Online Public Access Catalog (OPAC) can locate and request any book in any of the libraries. Using the Interlibrary loan system, books are shared between the school libraries and the Public Library. Books can also be pooled together to assist a teacher with a research assignment. UCV Library System The University of Cagayan Valley Library System is an important part of UCV instructions. These are the heart and brain centers of the University, and special place to do research and thorough study. The libraries provide each college with intellectual, up to date high tech resources to support its educational programs. (Del Rosario, 2008) Table 1 shows the comparison of local studies features with the features of the proposed system. |FEATURES |SVHS |ESUSD |UCV |SMAC | |Checking of penalties | | | | | |Viewing of records | | | | | |Updating of Records | | | | | |Adding of Members | | | | | |OPAC | | | | | Table 2. Comparison of Local Studies features with the Proposed Study Legend: SVHS- Saint Vincent High School ESUSD – El Segundo Unified School District UCV University of Cagayan Valley METHODOLOGY The Model chosen for the study is Waterfall Model. The following are the verification phases: Figure 1. Waterfall Model The Planning Phase, the researchers determine the nature and scope of the development. In this phase, the researcher gathered all the information about their process. The procedure was conducted by interviewing the librarian to learn the process of borrowing books from the library. The librarian provided sufficient and useful information on how the manual borrowing of books in the library is conducted. The system’s physical interface, data purpose, etc. , was reviewed by the researchers. The Analysis Phase, the researchers analyzed the user’s needs for the system. In this phase, the system shall be defined in more detail with regard to system inputs, processes, outputs and interfaces. The system shall be described in terms of the functions to be performed. The document for system testing was prepared in this phase. The Design Phase, describes how the proposed system will be built. It defines the specifications, plans, parameters, activities, processes. The researchers designed a well-structured GUI to make it appropriate for the users. It must be user-friendly and secured. The Testing Phase, a particular process or method for trying or assessing. The system needs to be evaluated and tested before it will be used in SMAC Library. A sequence of test was held by the proponents to emphasize all possible problems that may occur. The Implementation Phase, the carrying out, execution or practice of a design. It encompasses all the processes involved in getting new software or hardware operating properly in its environment, including installation, configuration and running, testing and making neccesary changes. The Maintenance Phase, the last phase of the system wherein all areas of operations and maintenace are performed. The system is being used and monitored to ensure that it meets the needs initially stated in the planning phase. Design Maintenance Implementation Testing Analysis Planning.

Influence of Aspirin on Post Tooth Extraction Bleeding

Influence of Aspirin on Post Tooth Extraction Bleeding ABSTRACT Aim: The aim of the study was to evaluate the influence of aspirin on post extraction bleeding in a clinical setup. Materials and Method: 200 Patients aged between 50 to 65 years, who were indicated for dental extraction was selected from outpatient department of Oral and Maxillofacial Surgery. All the patients were randomly divided in aspirin continuing group (Group A) and aspirin discontinuing group (Group B). After checking all the vital signs extractions were carried out. Bleeding time and clotting time was recorded for evaluation by Chi Square Test. Results: Chi Square test asserted that the bleeding time increased (3.8Â ±0.75) in Group B patients who continued with the antiplatelet therapy while it decreased in Group A patients who discontinued aspirin. Similarly clotting time increased in group B patient and decreased in Group A patient. But in both the groups, bleeding and clotting time remained within normal limits. Conclusion: Assessing most of the dental and medical literature it can be concluded that there is absolutely no need to discontinue anti platelet therapy for any ambulatory dental procedure and even if practitioner wishes to discontinue, it should not be more than 3 days. This is also stated in the guidelines of American Heart Association. Keywords: Anti platelet drugs, Aspirin, Bleeding time, Tooth extraction. INTRODUCTION Medical practitioners commonly advice their patients who are on antiplatelet therapy to either stop or alter their medications prior to surgical procedures due to fear of excessive and uncontrolled bleeding. This is a proven fact that aspirin causes increased risk of intraoperative as well as postoperative bleeding and also increased risk of thromboembolic events such as myocardial infraction and cerebrovascular accidents if the drug is continued1. Thrombotic and thromboembolic occlusions of blood vessels are the main cause of ischaemic events in heart, lungs and brain2. In case of blood vessel injury hemostatic mechanism is responsible for stopping the extravasation. Mainly hemostatic mechanism in characterized by two consecutive phases primary and secondary. Primary mechanism arrests early bleeding as a result of platelet plug formation3. Secondary hemostasis phase is mediated by complex cascade of clotting factors which helps in formation of fibrin clot4. In recent years lot of re search and progress have been made in the field of antiplatelet agents and anticoagulants. These drugs have been utilized for the management of arterial thrombosis also2. Even though a number of antiplatelet and anticoagulant agents have been developed, aspirin and warfarin remains the standard drug of choice5. Development of aspirin dates back to 1897 and is considered as one of the safest and cheapest drug worldwide. A general practitioner Lawrence Craven prescribed low dose aspirin (Baby Aspirin) to his 400 patients and none of them developed myocardial infraction6. This was probably the first time in medical history where aspirin was used to prevent myocardial infarction. Since then it has become the drug of choice for cardiologists. The antithrombotic effect of aspirin is mediated by irreversible inhibition of cyclooxygenase activity in platelets. Phospholipase-A2 acts on the cell membrane to release arachidonic acid on activation. Cyclooxygenase acts on arachidonic acid to produce thromboxane A2. Thromboxane A2 is a potent platelet stimulant leading to degranulation of platelet and platelet aggregation. Aspirin inhibits cyclooxygenase enzyme and decreases the level of platelet stimulant thromboxane A2,5 thus increasing the bleeding time. This is the important reason for a medical practitioner to stop aspirin 3 to 7 days prior to any invasive surgery. The purpose of this study was to investigate the influence of aspirin on post extraction bleeding. MATERIALS AND METHOD This study was conducted at the outpatient Department of Oral and Maxillofacial Surgery. Patients who were on aspirin therapy, aged between 50 to 65 years and who had to undergo tooth extraction were selected for the study. Patients on warfarin, non-steroidal anti-inflammatory drugs, heparin, steroids or suffering from blood disorders and diabetes were excluded from the study. Informed consent was obtained from the patients with the ethical committee clearance. Two hundred patients including both males and females whose teeth were indicated for extraction were included in the study. Patients were randomly divided into Group A and Group B of 100 patients each. Group A patients continued to receive aspirin preoperatively while Group B patients were asked to stop aspirin 7 days prior to extraction. Pre operatively all the vital signs (Blood Pressure and Pulse) were measured. Bleeding time (White and Lee technique) and clotting time (Ivy’s technique) was calculated. Extractions were carried out only if the above parameters were within normal range. After tooth was extracted presence or absence of bleeding and bleeding time was recorded. Analgesics and antibiotics were prescribed as needed for pain and infection control. Chi square test was used to evaluate the relative frequencies of patients in both groups. Differences of parametric variables were tested with analysis of variance. RESULTS After applying Chi square test, mean bleeding time was calculated as 2.1Â ±0.52 minutes in the patients who discontinued baby aspirin (Group B) 7 days prior to extraction. Bleeding time of Group A patients who continued aspirin through the entire study was found to be 3.8Â ±0.75 minutes. This difference was statistically significant (p=0.002) [Table 1]. Although there is significant increase in the bleeding time of Group A patients it should be noted that bleeding time of both the groups was within the normal limits. Clotting time of Group B patients was 3.8Â ±0.75 and Group A was 4.7Â ±0.74 which was also within the normal limits (Normal range according to Ivy’s Method: 3 to 5 minutes). DISCUSSION Historically aspirin was used as an anti-inflammatory, analgesic and antipyretic drug for a short period of disease activity. Lawrence Craven in 1950 reported for the first time its long term use to prevent myocardial infarction6. He advocated a lower dose for antiplatelet action. Antiplatelet activity of aspirin occurs at doses ranging as low as 40 mg/day7 to 3208 mg daily. Doses above 320 mg/day decrease the effectiveness of aspirin as antiplatelet agent due to inhibition of prostacyclin production9. However recent clinical trial indicates that 160 mg/day is optimal for antiplatelet action10. In emergencies where urgent antithrombotic action is required a loading dose of 300 mg is advocated9. Usually in United States daily dose of 81 mg, 160 mg or 325 mg are prescribed while in Europe and other countries daily dose of 75 mg, 150mg or 300 mg are prescribed10. Risk of continuing aspirin therapy prior to surgery is that, with the alteration of platelet function longer time period is required to stop the bleeding from a surgical site. This is attributed to the alteration in primary hemostatic mechanism. Burger et al stated that, in patients on aspirin, the average risk of bleeding increases 1.5 folds. At the same time there is a risk in stopping the aspirin prior to surgery leading to a potential risk of rebound of thromboembolic vascular events. On stopping aspirin thromboxane A2 activity increases to a greater extent with decrease in fibrinolytic activity11. Ferrari et al showed the existence of biological platelet rebound phenomenon on interruption of aspirin therapy. This could create a prothrombotic state which may lead to fatal thromboembolic events. Approximately 20% of these episodes are fatal and another 40% can lead to permanent disability12. Practitioners who advocate the stoppage of aspirin have been debating among themselves regarding the time limit to stop aspirin. Literature wise the effect of aspirin on platelets is irreversible. The effect lasts for 7 to 10 days which is the life span of platelets13, 14. Therefore since early days it was recommended to stop aspirin 7 days prior to surgical procedure15-19. Sonksen et al in their study comprising of 52 healthy individuals showed that withdrawal of aspirin for more than 5 days was not recommended20. Wahl et al advocated that aspirin should be discontinued for 3 days only as after 3 days of interruption of aspirin, sufficient number of newer platelets would be present in circulation for hemostasis21, 22. Now again the debate arises whether to stop aspirin therapy or not? Fear for uncontrolled bleeding encourages the practitioners to discontinue the aspirin therapy. Few studies have shown that there is always an increased risk of bleeding in patients continuing aspirin23, 24. Hence few studies recommended stopping of aspirin therapy prior to surgical procedure17, 19, 25. However if the aspirin therapy is discontinued, there is increased risk of thromboembolic events which can be fatal but none of these have been reported in dental literature. Fijnheer et al in his article mentioned that there is scarcity of literature regarding dental surgeries involving patients on aspirin medication26. Little et al recommended that unless bleeding time is increased above 20 minutes aspirin affected platelets would not cause significant bleeding complication22. Similar claims were made by Sonksen et al and Gaspar et al20, 27. Canigral et al conducted a research involving surgical extraction in patients on antithrombotic therapy. In 92% cases bleeding stopped within 10 minutes with pressure alone. This result was in accordance with the present study4. Gaspar et al advocated that ambulatory oral surgical procedures can be performed in patients without discontinuing the use of aspirin27. A recent recommendation from American Heart Association and American College of Cardiology is that, either continuing aspirin or clopidogrel therapy for minor oral surgical procedures in patients with coronary artery stents or delaying treatment until prescribed regimen will be complicated. The present study demonstrated that there was significant increase in the bleeding time in both the groups but in no case it was difficult to stop the bleeding. Although bleeding time increased in the Group A patients but it still remained within the normal range, regardless of whether patients continued or discontinued their aspirin therapy28, 29, 30. This result was similar to the study done by Canigral et al4. Valerin et al conducted a study with 17 patients randomized to aspirin and 19 to placebo and found no differences in bleeding outcomes for patients on aspirin. This finding suggested that there was no need to discontinue aspirin prior to any ambulatory oral surgical procedures31. Adchariyapetch compared the postoperative bleeding on subjects who stopped or continued taking the aspirin for seven days prior to extraction. The mean bleeding time in both the groups was in normal range. After the procedure there was no difficulty in achieving hemostasis. Therefore they concluded that surgical extraction did not require discontinuation of antiplatelet therapy32. Matocha in his study concluded that risk of bleeding after dental extraction is very minimal in the patients with aspirin therapy and did not exceed 0.2 to 2.3%33. Murphy et al concluded with a survey that 86% of the dental practitioners who advised the patient to stop antiplatelet drugs prior to dental extraction did so with the consultation of the patient’s physician and found that the protocol followed by the physicians and dentists was not based on the current recommendations and guidelines34. Napenas et al concluded that the risk of stopping antiplatelet therapy and predisposing the patient to thromboembolic events overweighed the minimal risk of bleeding from dental procedures. Similar results were found in the study done by Nielsen et al35. Wahl in a research study reported that in 950 patients receiving anticoagulation therapy, only 12 required (

The Definition of Success :: Definition Essays 2014

"Take up one idea. Make that one idea your life - think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success.† – Swami Vivekananda -- What is success? How can I come successful? There's a library's worth of self-help books on how to become successful. Yet, at the end of the day, each of us decides our own personal definition of success. How will we balance security and adventure, challenge and safety, mastery versus risk-taking?.   Learning expert Dawna Markova's words are simple yet profound: "Each of us is here to give something that only we can offer, and when we avoid knowing ourselves, we end up living numb, passionless lives, disconnected from our soul's true purpose." How do we figure out that true purpose? Sometimes, it comes to us when we quiet the busyness in our hectic lives, when we look inward. For young adults, it often requires moving through the world, engaging in many new and different experiences to find what calls us, what excites us. While you are figuring out how you want to define success, it's useful to build leadership capacities, because the more capacity you own, the more options you will have over time.   Knowing yourself well is one capacity. Speaking effectively is another. So are writing persuasively, speaking a second language, and learning how to read a financial statement. The capacity that seems to be the best predictor of long-term success in the work world is learning agility-the ability to keep acquiring new knowledge, building ever more capacity. We know that adventures, such as traveling to new places and undertaking new projects, build capacity. Real-life work experiences-managing deadlines, receiving/giving feedback, identifying problems, and developing creative solutions-all build capacity and skills. This proves especially true when the work is new and different. Working in teams, interacting with

Oedipus and Maze of Destiny Essay -- Literary Analysis

Responsibility is key to living a life that is one's own. In the play, "Oedipus Rex," by Sophocles, The tragic protagonist, Oedipus, was afflicted with a harsh sense of guilt once he learned that he has killed his father and married his mother. The play presents this appalling outcome through a prophecy that leads the audience to assume that Oedipus, like the rest of humanity, has little control over their destinies. People of the time when the play was first written, as well as many Christians today believe that God has a plan for everyone, but they are still responsible for the choices they make. In a life of uncertainty, people must try not to be afraid of what may lie ahead and press forward. Many tough decisions must be made that will develop aspects of their characters along these paths, which were separately designed for specific people. In this sense, life can be thought of as a maze. In Oedipus's case, he was given a hint about one of the paths within his maze. Another thought that exemplifies the significance that free will holds, is seen in elements of Sophocles' classic, which revealed that Oedipus had more knowledge over the details of his dilemma than he let himself become conscious of. The last idea will reveal how the onset of fear will push people down a treacherous path of risk and pain, which is also seen in the play through multiple characters. Free will is an attribute that all people possess. It could work as a tool to get individuals through the scary twists their lives may entail. It could also work against them in many ways, which depends on the level of human weakness and ignorance. But, the most important assertion that can be made after considering the argument of, "fate vs. free will," is that... ...e individual and lays out the structure of the life that this person was meant to wander. Similar to God, Apollo could only predict the different paths that Oedipus would take. The unchangeable factors of life have a large effect on how a person lives, but this does not mean that they are not the leaders of their own destinies. The knowledge of what was to come made Oedipus’s journey much more complicated, but it was his duty to deal with it in his own way, because this maze was his own to bid upon. Works Cited Sophocles, Frederic Will, and Bernard Knox. Oedipus the King. New York: Pocket, 2005. Print. Sophocles, Frederic Will, and Bernard Knox. "Critical Experts." Oedipus the King. New York: Pocket, 2005. Print. Abcarian, Richard, Marvin Klotz, and Samuel Cohen. Literature: the Human Experience. Boston, MA: Bedford/St. Martins, 2010. Print.

Samsung Electronics Case

he Samsung Electronics Company has become the largest conglomerate in South Korea over the past decade. Net sales of the Samsung Group totaled $135 billion in 2004 and has 337 overseas operations in 58 countries. Electronic, finance, and trade and services are the three core sectors within the Samsung Group. Semiconductor products are classified into two different categories of chips, which are memory and logic. The net value of Samsung experienced rapid growth from 2000 to 2004, growing from $ 5. 5 billion to $12. 6 billion.We will use Porter’s five forces to analyze the industry structure and performance which will help gauge Samsung’s growth against its competitors. Entry into the semiconductor industry can be very costly and difficult because of high barriers to entry. These barriers include, economies of scale, high entry costs, and the difficulty in obtaining industry knowledge. In addition, firms like Samsung have established a strong reputation for quality and r eliable products which serve as powerful barriers to new firms hoping to enter the industry.The decreased chance of new entrants indicates a less competitive and more profitable industry. There are many buyers within the semiconductor industry, each controlling a relatively small share of the market. Samsung has a huge range of products they produce and can afford to do so at a low cost. Since the buyers control the industry and what is produced they have a significant amount of bargaining power. Furthermore, even though the amount of producers in the industry is fairly low, they offer many of the same products forcing them to compete on price.Samsung has a little above medium bargaining power with its suppliers. The semiconductor industry faces powerful suppliers but because defective memory is difficult and costly to identify, and could potentially destroy the entire value of Samsung’s product, it is very important for Samsung to establish a strong relationship with its sup pliers. In doing so,   Samsung usually pays a 1% price premium to its suppliers to ensure quality giving suppliers increased profit and more bargaining power in the industry.However, Samsung consumes a large volume of sales for its suppliers and can still earn a 5% discount because of this large volume and this discount can offset that 1% price premium. In conclusion, Samsung has a little above medium bargaining power over its supplier. Substitutes in the conductor industry are high for three reasons. First, products in the semiconductor industry are highly standardized. Secondly, other major companies in this industry have the ability to produce a large volume of similar products at average costs.Thirdly, there is the threat of new companies from China. However, these companies from China lack the technology to make high quality and low cost products. Therefore, at this point, Samsung does not need to worry about substitutes from Chinese firms. The semiconductor industry experien ces fierce rivalry between the firms. Similar to substitutes, there are six main rivals within the industry. Also, even though the Chinese companies are young/inexperienced, they are becoming a potential rival.No company has the absolute leading market share or absolute technology to break other major companies within the industry. Even though Chinese companies are inexperienced, these companies are having little or no trouble raising money from local government and they are willing to sacrifice profit in order to fight for market share. Over time, Samsung has established a strong competitive position relative to other firms in the semiconductor industry. Samsung’s emphasis on fast and efficient work has let them complete projects faster than other firms, giving them a competitive edge.An example of this occurred in the mid 1980’s when Samsung was able to complete their first large manufacturing facility, a task that was predicted to take 18 months, in just 6 months by working around the clock. Samsung also has a strength in their location, with Samsung’s main R&D facility and all its fab lines located at a single site they are able to save an estimated 12% on fab construction costs. This advantage of location also allows their engineers to work closely together to quickly solve design and process engineering problems together, furthering their speed and efficiency advantage over their competitors.Samsung has also done a great job of identifying and seizing opportunities before their competitors, and taking risks that other firms may be unwilling to take. An example of this occurred in 1992 when Samsung decided to invest $1 Billion in increasing the size of the wafers used to cut the DRM chips to eight inches. This investment paid off and gave Samsung a distinct cost advantage that allowed them to gain the number one market share in the DRAM industry for 13 years. Samsung also identified and seized he opportunity to gain high profits throu gh product differentiation by customizing and catering to niche markets, offering over 1,200 different variations of DRAM products. In order to understand the internal Environment of the company. VRIO framework will be used to analyse the internal environment and   to help further understand the strategic position in the industry. Relatively low power of suppliers and large production factories allow Samsung to keep their cost low. Their low cost of production will enable them to enter into a price war with any company threatening to enter the market.They have the ability to lower their price to the point where it will become too costly for any other company to enter the market will deter additional entrants. Their low cost production ability also allows them to increase revenues and reinvest more money back into R&D. Additionally, having all of their engineers on site allowed for quicker design times and cut 12% of construction fabrication costs. However, rarity is not really an issue within the industry. There are multiple companies all with similar technology.Once Samsung can keep the low cost production system and reinvest to their R&D, they could achieve sustainable comp etitive advantage in the industry. Most customers are willing to pay a higher value for their products because they perceive Samsung to have better performance and superior design, quality, and service. The brand loyalty, brand reputation and quality(reliable product) are costly for the competitors to acquire or develop. The competitors also face a cost disadvantage in cost structures since Samsung has an outstanding low cost production system.Moreover, Samsung’s major competitors do not have the cutting edge technology to quickly overpass the quality of Samsung’s product. It would be difficult and costly for their competitors to imitate their technology. Samsung does a fairly good job exploiting their capabilities because of them building brand loyalty and a high quality product. With all of those advantages it becomes difficult for their competitors to capture Samsung’s market share. Finally, Samsung invested heavily in its employees more than any other competitor allowing them to focus on innovation and productivity (Include HR policies).Answer to question 1. Samsung employees a hybrid model of business level strategy which consists of cost leadership advantage and product differentiation. Samsung’s operating cost is $8. 90 per unit and it is well below the industry average $10. 3975 per unit. As of year 2003, samsung offers over 1200 different products. With a proper marketing strategy, Samsung built a high reputation and good brand image for its products allowing them to charge a premium price on most of its products. Answer to Question 2: Samsung has implemented their business strategy very well.They were able to become not only the industry cost leader but obtain a large degree of product differentiation. Above, we conducted a VR IO analysis of Samsung and identified their competitive advantages. However, the advantages are only temporary because they are not rare and any company can imitate them by spending a large amount of capital. Until this point though, all of the competitive advantages that Samsung has created have created positive economic profit. These profits can be realized in the large growth in the company from 2000 to 2004.Recommendations: Our recommendations are that Samsung continue to use their additional revenue from their low cost of production and higher margin to invest in R&D. This will ensure that Samsung has the best product on the market and continue to lower their production costs. By doing this, they will continue to make it costlier for new firms to enter the market. Investing into R&D is extremely costly/ high risk and could lead to failure if Samsung begins investing in the wrong type of products. However, if done properly, this investment can cement Samsung as the market leader and ensure high profitability for the future.

Tobacco Advertising Is Illegal but Alcohol Is Not

COMM 3P14 – Media Industries Tobacco Advertising is Illegal, but Advertising for Alcohol is not, Is This Hypocritical? Rebecca Stewart 4574927 Russell Johnston Seminar 3 November 11, 2012 Advertisements are a vital part of any company’s marketing strategy, and are used to inform or persuade an audience about a certain product or service. In fact, North American companies are among the world’s highest advertisers (Boone et al. , 2010, 502). Today, an average consumer is exposed to hundreds of advertisements every day.It is when these companies attempt to promote a dangerous product that restrictions must be, and have been put in place. For several years, Canada’s regulations on tobacco advertisements have become stricter, while alcohol advertisements are still permitted across multiple mediums. This leads one to question the difference between the two substances, and if this notion is in fact hypocritical. The stakeholders identified in this paper are the v iewers and listeners of the advertisements, specifically the youth audience.The principles involved with alcohol promotion are examined with a lens that incorporates the views of Horkheimer and Adorno’s perspective on advertising. Along with a brief history of tobacco advertising regulations, this paper will discuss the ethical issues involved in alcohol advertising, and evidence to support that alcoholic products are no less of a danger than tobacco, and should have the same advertising restrictions. There is also evidence to suggest that the majority of Canadians are in favour of tighter restrictions on alcohol advertising.The current hypocritical state of allowing alcohol to be advertised, but removing all tobacco related marketing is further discussed in detail. Literature Review Not only is advertising illegal for tobacco companies, retailers are now obligated to remove these products from sight. Cigarette companies are also no longer permitted to label their product as light or mild on the package (Pollay, 2004, 80). The first Canadian legislation successfully passed in favour of advertising regulations was the Tobacco Act of 1997 (Pollay, 2004, 80).Health Canada created provisions in this act such as, tobacco products must not be promoted, and all manufacturers must share information about the product’s emissions and health hazards arising from use of the product on the packaging (Health Canada, 2011). The intent of this act was to protect young people and others from being encouraged to try tobacco related products without being informed of the dangers to their health (Polley, 2004, 81). The belief was that tobacco ads were aimed at new smokers, and that companies were trying to attract young people towards their brand.This idea is plausible because in order to maintain a strong business over a long period of time, new users must be targeted. Further, there is evidence supporting the fact that current smokers are not likely to be converte d to another brand, making youth targeted advertisements more likely (Polley, 2004, 83). There was pressure to strengthen the advertising restrictions after countless health risks and deaths were attributed to smoking. â€Å"Smoking has been estimated to result in roughly 45,000 deaths annually and is a major cause of respiratory disease, cancer and circulatory disease† (Sen, 2009, 189).A study conducted by the American Journal of Public Health looked at 481 randomly selected tobacco retailers after the product display ban to understand the changes that resulted in tobacco promotion (Cohen et al. , 2011, 1879). Their study revealed that this ban successfully limited the exposure of tobacco products, and demonstrated the importance of a complete ban on retail tobacco displays (Cohen et al. , 2011, 1880). Clearly, limiting advertising exposure to hazardous products such as cigarettes truly limits consumer exposure, and thus promotes the idea of a healthy public.Since these ad r egulations have proved to be a success, it would likely have a very similar effect when applied to alcohol. Ethics is an essential consideration in the world of advertising. Marketers should make responsible decisions, and not just focus on generating profits, because it is legal. â€Å"Ads should address audiences not just as consumers who care about material interests but as citizens who care about social virtues and the public good† (Hove, 2009, 35). The idea of advertising alcoholic beverages is unethical.While there are mild restrictions in Canada regarding alcohol promotions, there is a demand for more. Some provinces run ads that promote responsible drinking, or the dangers of drinking and driving in an attempt to shed light on alcohol abuse (Boone, 2010, 525). However, these attempts do not cancel out the multitude of beer and liquor advertisements in today’s media. Some alcohol advertisements include the ideology that drinking a certain brand of beer will infl uence their social class, or improve their quality of life in some way. This is extremely controversial.An article from the South African Journal of Psychology notes, â€Å"there are no laws against [alcohol] advertisements; however, responsible corporate and professional action, would prevent the use of these advertisements from a social and moral standpoint† (Dubihela & Dubihela, 2011, 209). Clearly, an ethical dilemma is present. The Canadian Radio-television and Telecommunications Commission is one organization that has viewed alcohol advertisements critically. Since 1968 they have required broadcasters to report the number of alcohol related messages broadcasted annually (CRTC, 2011).The messages also must adhere to their Code for Broadcast of Alcoholic Beverages (CRTC, 2011). This code includes provisions to ensure promotions for alcoholic beverages do not encourage non-drinkers or young people to drink or purchase alcohol, imply a certain brand is superior because of a higher alcohol percentage, and that consumption of alcohol enhances enjoyment of an activity (CRTC 2011). These regulations are far more lenient compared to the restrictions on tobacco advertising.Advertising Standards Canada has now gained responsibility to review advertisements concerning alcohol to ensure they are in accordance with the CRTC’s code (Darling, 1996). Moreover, alcohol is just as dangerous to society as tobacco. Statistics Canada shows that alcohol use by drivers was a factor in nearly 30% of motor vehicle related deaths from 2003-2005 (Statistics Canada, 2011). Also, deaths from other alcohol related disorders such as cirrhosis of the liver accounted for over 1400 deaths in 2003 (Statistics Canada, 2009).The most relevant stakeholders in this issue, young people, are severely affected by alcohol use in Canada. In 2011, 13. 2% of Canadian youth ages 12 to 19 fell under the heavy drinker category, that is, consuming 5 or more drinks on one occasion at least o nce a month (Statistics Canada, 2011). Similarly, â€Å"the rate of persons accused of impaired driving offences was highest among young adults between the ages of 19 and 24† (Statistics Canada, 2011). Additionally, 28. 8% of Canadian students admitted to being driven by someone who was legally impaired (Statistics Canada, 2011).Many Canadians support the public opinion that seeks to enforce stricter regulations when it comes to alcohol products. A study from the Drug and Alcohol Review Journal reports that 50. 1% of Canadians agree with prohibiting alcohol advertising (Macdonald et al. , 2011, 653). Similarly, 47. 4% thought the current legal drinking age of nineteen should be increased, and 40. 1% believed taxes on alcoholic beverages should be raised (Macdonald et al. , 2011, 653). These kinds of changes would make alcohol less available or attractive to young adults.The CRTC’s report that outlines the framework for their advertising regulations states, â€Å"parti es argued that excessive alcohol consumption is as dangerous as smoking and, therefore, should be treated in the same way: the consumer should be warned of the dangers associated with abusive consumption† (Darling, 1996). Clearly, encouraging the sale of any product that can cause this kind of harm is morally irresponsible. Evidently, many Canadians believe alcohol is a dangerous substance that should not be easily accessible to young people. Establish an Interpretive ContextThis research is used to establish whether or not a bias exists. The death and disease rate caused by both alcohol and tobacco is examined to prove that hypocrisy is present. Harmful effects caused by the use of alcohol and tobacco is compared to uncover why this imbalance of advertising restriction is unjust. This is not to say that tobacco products should be reintroduced, but that both substances should be eliminated from media advertising altogether. Furthermore, the views of actual Canadians are consid ered because this fosters a public sphere and forms a widespread opinion on the issue.Also taken into account is the amount of time spent with media by Canadians and specifically young people. Statistics that outline hours spent watching television and surfing the web will be considered. The best outcome for this situation is to restrict alcohol advertisements based on the same grounds outlined in the Tobacco Act. Discussion After reviewing the available data, it is clear an unjust bias exists. The position of this discussion remains that alcohol should be eliminated from advertising for the same reasons tobacco is.Tobacco has been restricted from advertising based on major health concerns, and in an attempt to deter youth from smoking. These same properties are present, and even heightened, with alcohol. â€Å"Some parties, including government representatives, stated that anyone involved with the sale of alcoholic beverages should have the opportunity to advertise their productsà ¢â‚¬  (Darling, 1996). Since evidence categorizes both alcohol and tobacco as dangerous substances, both should be treated the same way with regards to advertising.Alcohol has proven to be even more dangerous than tobacco in some cases. The immediate effects are particularly alarming. Consumption of alcohol can alter one’s state of mind, causing negative health effects, accidents and addiction in some cases. The Canadian Public Health Association reports, â€Å"drinking too much alcohol in a short period of time can lead to poor judgment, impulsive behaviour and alcohol poisoning† (CPHA, 2008). Alcohol poisoning can contribute to long-term health problems and even death. Also of concern are the permanent consequences of long term drinking.Serious conditions such as, brain damage, certain cancers, cirrhosis of the liver, and sexual problems are attributed to alcohol abuse (CPHA, 2008). In addition to life threatening illnesses, withdrawal symptoms can also occur when h eavy drinkers suddenly stop consuming alcohol. These symptoms include but are not limited to insomnia, sweating, tremors, and convulsions (CPHA, 2008). Clearly the additive properties of alcohol are similar to tobacco, and should therefore be handled the same way in advertisement laws. Problems with mental health can also be found with alcohol abuse.According to the Canadian Community Health Survey, â€Å"fifteen percent of people who were alcohol-dependent have experienced major depressive episodes† (Tjekpema, 2004). Also, women who consume alcohol while pregnant are of grave concern. Regular alcohol intake during pregnancy can lead to miscarriages, low birth weight, and genital malformations in boys (Damgaard et al. , 2007, 272). â€Å"Children born to women who consume alcohol during pregnancy may exhibit a range of abnormalities and developmental deficits that together are termed fetal alcohol spectrum disorders† (Kobor & Weinberg, 2011, 29).These preventable defec ts are another reason why alcohol should be considered as dangerous as tobacco. Overall, the negative statistics for alcohol are no less alarming than they are for tobacco. In 2011, 10. 1% of 15 to 17 year olds considered themselves smokers (Statistics Canada 2011). This is substantially lower than the 13. 2% of Canadian youth who fall under the category of heavy drinkers, not to mention the 30% of motor vehicle accidents that are alcohol related. These contrasting statistics speak for themselves, and prove the hypocritical nature of only banning tobacco advertising.Alcohol brands use effective marketing strategies that specifically reach a youth audience, the main stakeholder in this issue. Since the ‘young market’ is attractive to advertisers, their ads frequently catch the eye of people aged 15 to 34 (Novak, 2004). Celebrity endorsements are one way marketers attempt to sell their product to young people. Dan Aykroyd, Zak Galifianakis, and Will Ferrell are just a few celebrities who have endorsed popular alcohol brands (Novak, 2004).These people are relevant to Canadian youth, and they may be inclined to purchase the same brand of alcohol as one of their favourite celebrities. Moreover, 20. 1% of males and females ages 18 to 22 claimed to watch 15 or more hours of television per week (Statistics Canada, 2007). This is a large portion of young people who are subject to the dozens of alcohol advertisements broadcast each day. Alcohol advertisements are not limited to radio and television broadcasting. Many brands are turning to the Internet and social media to promote their products. This is problematic.According to a 2009 survey by Statistics Canada, 82. 9% of Canadians ages 34 and younger claimed to use the Internet at lease once a day, and 86% of these users went online for social media purposes (Statistics Canada, 2009). The government should implement restrictions on encouraging the sale of alcohol to a youth audience. They act as a legitima te spokesperson because they look out for citizen’s best interests. The reasoning behind banning tobacco advertising stemmed from the health hazards and dangers associated with smoking, and the same should be true for alcohol.Some parties argue that there is no scientific evidence linking advertising to overconsumption or underage drinking. If this is true, then the same can be said for tobacco products. However, polls taken in 2011 show that tobacco use fell rapidly amongst teenagers 15 to 19 years of age, shortly after the ban was placed (Goldfarb, 2011, 209). If these restrictions were applied to alcohol products, similar results could be expected. This issue fits into the realm of communication theory. As Horkheimer and Adorno proclaim, the direction of society, â€Å"is incarnate in the subjective purposes of company directors.Production is geared primarily towards profit, not towards the satisfaction of human need or use value† (Johnston, lecture, 2012). Advertis ing executives constantly make decisions based purely on profit instead of taking culture into consideration. Their ads are intended to increase sales and attract new customers of any age. This is problematic on a youth audience. These theorists proclaim that the audience has no choice in the matter (Johnston, lecture, 2012). â€Å"If all culture is enmeshed in the capitalist marketplace then all cultural products espouse the ruling ideology† (Johnston, lecture, 2012).This ideology is business. The government needs to intervene in this cycle so that ethics and moral responsibility are taken into consideration, just as they were with the tobacco advertisement ban. Conclusion If tobacco advertising was banned because it was considered wrong to encourage a habit that causes such detrimental effects, should not the same be true for alcohol? This bias is hypocritical because the government deemed it necessary to intervene when it came to tobacco advertising, and alcohol should not be overlooked.Smoking and alcohol consumption take away people’s lives at the height of their productivity (Jiloha, 2012, 65). By keeping these activities out of the media, youth can be deterred from engaging in them. In fact, advertising has profound consequences. Its persuasiveness and lack of information give audiences a false sense of what the product at hand really is (Hove, 2009, 36). Advertising experts should focus their attention on directing youth audiences against dangerous habits such as smoking and drinking, instead of encouraging them through advertising.While there is no scientific link connecting advertising to over consumption of alcohol, the decrease in young smokers as previously mentioned after the tobacco retail display ban gives reason to assume the same could be true for alcohol. If tighter restrictions are put in place to limit promotion of these products, it could help discourage Canadians from underage drinking, or over consumption. The current stat e of applying restrictions only to the tobacco industry is hypocritical when compared to the equally dangerous properties of alcohol. Works Cited Boone, Kurtz, Mackenzie & Snow (2010).Advertising and Public Relations. Contemporary Marketing, Second Canadian Edition. Toronto: Nelson Education. 500-532. Canada’s Public Health Association. How does alcohol affect health? Canada’s Public Health Leader. November 1, 2012 URL: http://www. cpha. ca/en/portals/substance/health/faq01. aspx Canadian Radio-Television and Telecommunication Commission. (August 1, 1996). Code for Broadcast Advertising of Alcoholic Beverages. November 2, 2012, URL: http://www. crtc. gc. ca/eng/general/codes/alcohol. htm Damgaard, I. N. , Jensen, T. K. , Petersen, J. H. , Skakkeb? k, N. E. , Toppari, J. Main, K. M. , & The Nordic Cryptorchidism Study, G. (2007). Cryptorchidism and Maternal Alcohol Consumption during Pregnancy. Environmental Health Perspectives, 115(2), 272-277. Dubihlela, J. , & Dubihl ela, D. (2011). Youth attitudes towards advertisements depicting nudity and alcohol: ethical dilemmas in advertising. South African Journal Of Psychology, 41(2), 207-217. Goldfarb, A. , & Tucker, C. (2011). Advertising bans and the substitutability of online and offline advertising. Journal Of Marketing Research, 48(2), 207-227. doi:10. 1509/jmkr. 48. 2. 207 Health Canada. (2011).Tobacco Act. Health Canada. November 1, 2012, URL: http://www. hc-sc. gc. ca/hc-ps/tobac-tabac/legislation/federal/tobac-tabac-eng. php Hove, T. (2009). ADVERTISING, ETHICS, AND THE CITIZEN-CONSUMER. American Academy Of Advertising Conference Proceedings, 35-36. Jiloha, R. C. (2012). Tobacco smoking: How far do the legislative control measures address the problem?. 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